Science of Inbound Marketing w/ Dan Zarrella

Dan has an extremely unique way of looking at Inbound Marketing. He actually backs up his statements about topics like SEO, Social Media, and Blogging with statistics. Actual, tangible, meaningful numbers. It is absolutely refreshing to see. To steal a reference from Dan, there really are alot of "Unicorns and Rainbows" type people out there, alot of "Be Awesome" and "Engage in the conversation". As he states: "Stuff that can be hard to disagree with on the surface, but isn't based on anything more substantial than what feels right."

And that is why he is called the Social Media Scientist. 

So a few things I took away from Dan (He talks so fast it was tough to keep up):

• E-books are most preferred on an E-reader or tablet; with less than 5 pgs or more than 40-50 pgs.
• E-books are shared mostly by recommendation and should have print in mind when being designed. 
• Facebook likes spike dramatically on the weekends and later in the day during the week - 7pm-10pm
• Photos on Facebook get the most likes, as does positive/uplifting content.
• Twitter's most followed accounts share a ton of content, but are not as conversational as thought to be
• Creating 60-80 % of all tweets with links in them is the "Sweet Spot"
• Use of "Please Retweet" works about 50% of the time - So try it.
• Retweets spike late in the day between 4pm-5pm, busiest time of day on Twitter
• Counter-Competitive Timing: Tweet on off times to be heard through the crowd.
•  Blog POSTINGS peak around 7am-8am.Blog VIEWS peak around 10am.
• Publish article early on in the week, try Re-Sharing over the weekend to increase viewers.
• More Posts = More Unique Views. There is no relationship between comments and views.
• Emails should be positive (best) or negative - not neutral (worst). Take a viewpoint.
• Don't use the '( ' and ')' in email titles  - Use '[' ']', it will get more clicks.
• Think 'Value' and 'Content' to increase clicks. Sending early morning is best.
• Paid Lead Generation will work the best. Email and Social 2nd and very close.
• Do not ask for street address or age, ask for zipcode or town.
• Text on button shouldn't be 'Submit', use 'Click Here' for higher conversion

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